Google Analytics is a web standard for tracking metrics on your websites and mobile applications, allowing you to capture information about your visitors and their behavior. You can use your data to figure out the best day of the week to publish a blog post, where to put a donate button to increase donations, or how changing language on your contact page can make it easier for visitors to get in touch with the right person.
This workshop will give you the tools you need to get useful, actionable data related to your organizational goals and objectives. We’ll discuss how to connect your real-world key performance indicators to data available in Google Analytics, use dashboards and goals to efficiently track changes, create automated experiments to test different ideas, and translate your findings into actionable improvements to your website. Lunch is included with your registration.
If you have any questions, please contact Amelia Longo at [email protected].
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Interactive Mechanics is a digital design firm that partners with cultural, educational, and care organizations on design, development, user experience, and strategy. Our team builds beautiful, user-centered digital projects for web, mobile, and in-gallery exhibits that empower, educate, and inspire your audiences.
Michael Tedeschi, Owner and Creative Director, has nearly a decade of industry experience in design, development, and user experience, having worked on over 125 digital projects throughout his career. He previously led the UX teams at Azavea and Night Kitchen Interactive, and he has spoken at dozens of local and national events, including THATCamp Prime, John Hopkins University, UX Burlington, and Girl Develop It.